The Standing Order
Your house roast, roasted fresh and queued for pickup on a rhythm they choose. Skip or swap anytime. The regular who never has to remember.
In-house roaster · Online pickup · Now on repeat
The beans are already roasting on Bay Street and folks can already pick up online. The one thing missing is the standing order: the regular who picks a roast and a cadence once, and never has to remember again. Fresh-roasted, queued for their pickup day, on its own without a single phone call.
The roast, on a schedule
The same beans you roast now, boxed the way people actually drink coffee: the same one, again, without thinking about it. (Prices are placeholders to show the flow.)
Your house roast, roasted fresh and queued for pickup on a rhythm they choose. Skip or swap anytime. The regular who never has to remember.
Not ready to commit? Grab a one-time bag and choose your Thursday, Friday or Saturday pickup, exactly like today, just tidier.
Two roasts, a bag of something baked, and a note. The "I found this little roaster in Midland" gift that sends the shop home with people.
Nothing changes at the roaster
01
A roast, a bag size, a cadence, a pickup day. One choice, and the regular stops re-deciding every week. Recurring revenue you didn't have to chase.
02
Each pickup day lands as one clean sheet: who, which roast, how many bags. You roast to the list instead of guessing, and nothing gets missed at the counter.
03
The "out-of-area shipping coming soon" line becomes a switch you flip. Same order flow, a carrier label on the end, the cottage crowd covered.
Wholesale, offices & standing orders
The office that runs on your beans, the restaurant reselling your roast, the fundraiser box run: right now that's a phone call and a hope someone writes it down. This is that same conversation, captured once, so nothing falls between the counter and the roaster.
Every submission becomes one queued standing order with roast, quantity, cadence and contact already attached. No re-keying, no missed callbacks.
The only missing piece is the customer who never has to decide twice, and the label that lets the beans leave Midland. That's the whole idea, and it's already built above, yours to keep.
See the standing order again